What exactly happens when you engage in Black Hat SEO? What is Black Hat SEO in the first place? You are accused to be using Black Hat SEO techniques when your website reaches top rankings through dubious methods. These are methods that are used to overthrow the system by seeping through its loopholes and turning things in your favor. Manifestations of Black Hat SEO techniques are the rapid rising of your website from unknown to top 5. This kind of development cannot be made through natural means.
Black Hat SEO Techniques:
1. Keyword Stuffing – the age old technique that has now evolved in a different form. Back in the day webmasters use keyword stuffing to a ridiculous degree. Packing keywords and nothing else in your content page will get you penalized. Apparently Black Hats took the idea of keywords to the extreme. If search engines rank websites according to their correspondence with the search query keywords, then stuffing the page with keywords would boost them up. Wrong. Search engines will recognize this and with the prominence of SEO specialists online almost 24/7 it won’t take long for your site to be reported. Some black hats still want to squeeze into the system through keyword stuffing so they hide the text. Putting white text on white background is still keyword stuffing. The fact that you’re hiding it from plain sight just makes it worse.
2. Doorway Pages – these are pages fully optimized that would lead to your website. Aside from being a complete waste of time, it is also against Industry Standard to use doorway pages. Some shady SEO companies would insist you use Doorway pages and even force you into buying software. It is unnecessary. Your homepage is all that you need. If you were able to construct the website correctly and provide the necessary links for easier navigation, your off-page SEO activities would suffice.
3. Link Farms – another offshoot of the idea that the more backlinks you have, the more you develop website relevance and popularity. This would also inevitably make you rank higher in websites. Black hats took this to heart and created link farms that is supposedly give you thousands of backlinks. This is easily detected by search engines and the links would be discounted immediately.
Black Hat SEO can be a little tempting since just at the brink of its employment, you’d see results almost immediately Google updates its SERPs often, so a movement as big and as fast as that would be seen almost instantly. However as fast as the results come with Black Hat SEO that’s also how fast it will go. You cannot fully rely on results brought upon by Black Hat SEO, you could not only be booted down from the rankings, you could also be booted out of Google’s index itself and it’s tough getting back once you’re out.
There are more Black Hat SEO techniques uncovered in the public. Once black hat techniques gets out Google updates their system again and this results to more adjustment but one thing is for sure, Black Hat is here to stay. It’s all a matter of choosing to do the right thing and regarding your business high enough to not put it in jeopardy.
